2. How effective is the combination of your main product and ancillary texts?

Our main aim in the relationship between our main and ancillary texts was to create a strong 'brand identity' for our artist. We thought the best way to achieve this was through the creation of a website and an album cover.

It is immediately apparent that both texts support each other, as the album cover is the central icon of the main website page and the website is advertised in large red font on the back cover of the album. Also, the song 'Meddle' plays automatically when you reach the website and this supports the music video too.

As well as creating synergy between the different branches of our brand, we also used the website to work in synergy with other known brands. Both Topshop and Aldo are advertised on the website and Aldo also appears deliberately in the video behind Lexi Grace in order to really create a strong link between the two brands.

Our website contains many ways for fans to connect with the artist, for example via Twitter, Facebook, Myspace and Lexi's own News Feed. There is also a link to her Youtube channel in order to further support the music video. The artist is able to use mediums like Twitter to release news and narrowcast specifically to her fans.

Another very important way for the artist to narrowcast information specifically to her fans is through use of a mailing list. By giving fans the opportunity to become a member and sign up to receive Lexi Grace-related information, the artist has created a very effective and completely free way to market herself to her audience.

In order to create more consistency through different branches of our media product, we used the same font on both the website and the album cover. After going through many different possibilities,

We finally settled on this one. 

I believe it goes perfectly with Lexi's playful image, yet is also quite bold and easy to read. The font is also reminiscent of other artists such as Pixie Lott, therefore creating links between the two artists in the minds of the audience.

This continuity also has the effect of making anything Lexi Grace-related instantly identifiable through the font alone, thus strengthening the brand further.

The font also features on Lexi's official merchandise, thus spreading the artist identity far and wide, displayed by everyone wearing a 'Lexi Grace' T-shirt.

Like the distinctive font, Lexi Grace's swallow motif also serves as a running theme across the video, website and album cover. It appears on her jumper, on all four faces of the album cover and is part of her main logo on the website.

Lexi's distinctive fashion sense also remains consistent, as the dress she wears in the video also appears on the website.

The different sections of our website provide lots of opportunities for fans to get closer to the artist. For example, her "Lexi" page contains personal information about the artist and makes fans feel special for being 'let in' to Lexi's private life.

The competition page provides another way for fans to get closer to the artist. People are given the chance to compete with others to win free tickets to a Lexi Grace show and a chance to meet the artist herself. Competitions like this generate hype and obsession among Lexi's fanbase and make her more famous.

Lyrics are available to her hit single 'Meddle', helping fans identify with her music and sing along to the track. The video also appears next to the lyrics, encouraging fans to sing along and promoting synergy between the two platforms of website and video.

A photo gallery features on the website as more Lexi Grace material for fans to consume. Lexi is also wearing some of the outfits from the music video in the gallery, thus strengthening her fashion identity and promoting the video.

Lexi's music is promoted through the website, with a link to iTunes featured prominently on the title page. This promotes both the song, the album and the music video for the main single 'Meddle'.

Lexi's 'Fan Page' gives the audience a chance to feed back and let the artist know how they feel. This promotes a good relationship between artist and audience and makes the fans feel like their opinions are valued.