This music video represents a coming-together of two previously separate genres: rap and rock. Both these genres have their own very strong styles and conventions, and they are juxtaposed in the video.
Run DMC Conventions (Rap)
- Organised, uncluttered rehearsal space
- Matching outfits (gangster hats, suits, shades, white adidas trainers)
- Choreographed dance moves
- Cool and chilled behaviour
- "Attitude" - folded arms etc.
- Focus on voice and technology - mics, decks etc. rather than instruments and amps
- Very in-your-face marketing - eg. Run DMC logo everywhere
- Big black men.
Aerosmith Conventions (Rock)
- Long hair
- Messy, smoky rehearsal space
- Aggravated, emotional behaviour, eg. screaming and swinging mic stands
- Skin-tight clothes & jewellery
- Focus on guitars and Marshall amps (guitar riffs high in the mix)
- Improvisational style (visually and sonically)
- Skinny white men
- More uncaring attitude towards self-promotion - eg. no Aerosmith branding anywhere in the video
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