Website & Marketing Analysis

The first thing you see when Linkin' Park's website page opens is a big banner advertising their new LP "A Thousand Suns"

There is a lot of cross-media convergence in use on this website, with the opportunity offered to pursue Linkin Park on Facebook, Twitter and iTunes. Tickets are sold directly on the main page, and if you scroll down, there is tons of merchandise being advertised, all before you even enter the site.

Once you enter the main site, the colour scheme and formatting remains the same, but the official Linkin Park logo is on the main banner and the new album is advertised at the side of the banner. There is the opportunity for the audience to hear the artist's work in a small mp3 window, and the opportunity to sign up to their mailing list.

Brand Identity & Target Audience

Linkin Park's brand identity is shown through the use of a dark, blue-based colour scheme. The target audience is men mainly, and the band's dark image is directed at fans of heavy, dark rap-rock.

Advertising

The website offers many ways for the audience to purchase Linkin Park-related items, such as music, merchandise and tickets. It allows fans to follow the band via smartphone, Facebook, Twitter and Youtube. It also encourages fans to become members of the Linkin Park online community, thus allowing Linkin Park to specifically narrowcast to them in the future and make money.