Lexi Grace - 'Meddle' Official Music Video

OUR FINAL MUSIC VIDEO

CLICK HERE TO ENTER LEXI GRACE'S OFFICIAL WEBSITE

CLICK HERE TO ENTER LEXI GRACE'S OFFICIAL WEBSITE
CLICK HERE TO ENTER LEXI GRACE'S OFFICIAL WEBSITE

Album Cover

Album Cover
LEXI GRACE ALBUM COVER

Tuesday, October 5, 2010

Research Summary

History of Music Video
  • Music videos have been around in some form since the 1920s
  • Began on very primitive technology, eg. Scopitone, but soon superseded by TV
  • More demand for music artists to be on TV in the 50s and 60s
  • 1st real music video "Bohemian Rhapsody" - Queen
  • Rise of Music TV began in the 80s.
  • Michael Jackson broke a lot of new ground with such works as "Thriller" and "Bad"
  • Paved the way for black artists to dominate the mainstream music industry
  • Female artists especially suited to music videos
  • MTV now a massive brand
  • Youtube very significant
  • Myspace video
  • Video iPods
  • Guerilla filmmaking
Album Art & Design Principles
  • Album cover as art form began in the 60s
  • Tool for record promotion
  • Complement to the music
  • Reinforces concept of album
  • Recognisable - iconic
  • Rise of CD over Vinyl made album covers less prominent
Myspace/Website Checklist
  • Make it authentic
  • Multi-media
  • Detailed artist profile - really create an identity
  • Viral marketing campaign
  • Links to other media
Making a Music Video - Useful Tips
  • Many possible options
  • Student videos have more limitations than pro ones
  • Set yourself an early deadline to allow for last-minute changes
  • Go for an artist who doesn't already have a strong image
  • Storyboard as much as you can - write everything down
  • Check the technical things, eg. make sure camera has film in etc.
  • Bring CD player to the shoot
  • Be prepared to compromise - working in a group
  • Make performance strong
  • Avoid complex narratives

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