- Music videos have been around in some form since the 1920s
- Began on very primitive technology, eg. Scopitone, but soon superseded by TV
- More demand for music artists to be on TV in the 50s and 60s
- 1st real music video "Bohemian Rhapsody" - Queen
- Rise of Music TV began in the 80s.
- Michael Jackson broke a lot of new ground with such works as "Thriller" and "Bad"
- Paved the way for black artists to dominate the mainstream music industry
- Female artists especially suited to music videos
- MTV now a massive brand
- Youtube very significant
- Myspace video
- Video iPods
- Guerilla filmmaking
Album Art & Design Principles
- Album cover as art form began in the 60s
- Tool for record promotion
- Complement to the music
- Reinforces concept of album
- Recognisable - iconic
- Rise of CD over Vinyl made album covers less prominent
- Make it authentic
- Multi-media
- Detailed artist profile - really create an identity
- Viral marketing campaign
- Links to other media
- Many possible options
- Student videos have more limitations than pro ones
- Set yourself an early deadline to allow for last-minute changes
- Go for an artist who doesn't already have a strong image
- Storyboard as much as you can - write everything down
- Check the technical things, eg. make sure camera has film in etc.
- Bring CD player to the shoot
- Be prepared to compromise - working in a group
- Make performance strong
- Avoid complex narratives
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